Urban II is elected pope. An active supporter of the Gregorian reforms, Urban will become responsible for launching the First Crusade. Although his actual words have been lost, tradition has it that he was so persuasive that the crowd shouted out in response "Deus vult! Deus vult!" ("God wills it").
Pop Urban II arranges that Raymond, Count of Toulouse (also of St. Giles), will volunteer to take up the cross then and there and offers other participants two important concession: protection for their estates at home while they are gone and plenary indulgence for their sins.
The inducements for other Europeans will be just as great: serfs will be allowed to the leave the land they are bound to, citizens will be free from taxation, debtors will be given a moratorium on interest, prisoners will be released, death sentences will be commuted, and much more.